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Research Marketing Branding Print INTERACTIVE Media	UMASS MEDICAL CENTER CANCER RESEARCH CENTER INTERACTIVE The Pancreatic Cancer Alliance was created to support the efforts of the medical and research activities at the UMass Memorial Cancer Center. This grassroots initiative needed a website to centralize its marketing and fundraising efforts. The website was developed so it could be easily updated and remain current, while taking full advantage of organic search friendly programming, allowing the site to be seen by as many patients and donors as possible.
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