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Who We Are What We Do WHAT WE'VE DONE Become a Client	ADMISSIONS  Briarwood  Clark  Marian Court CORPORATE  3S Stainless  Package Industries  Rickes Associates START-UP  BostonLogix  Kill'em-n-Grill'em  Relevant Insight PHILANTHROPY  Stevens Institute  UConn  UMass Cancer Center
Research MARKETING Branding Print Interactive Products	KILL'EM-N-GRILL'EM MARKETING The competition for barbecue products is fierce. So we decided to go after a niche target — bikers — and promote the barbecue lifestyle, in the same way Harley-Davidson promotes the biker lifestyle; even non-bikers want to identify with the brand.
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